《糖果业转型拓展密码——食品工业融合文化创意产业发展报告》发布

Core Viewpoint - The first "China International Candy Season" aims to leverage the national service trade fair platform to promote the integration of the candy industry with cultural and creative sectors, enhancing the visibility of Chinese brands globally [2][4]. Industry Overview - The candy industry is recognized as a vital branch of the food industry, characterized by its emotional and cultural significance, and is at a pivotal point for innovation and global expansion [4][5]. - The report titled "Transformation and Expansion Code of the Candy Industry" outlines the industry's integration paths and addresses key transformation issues, forecasting new development opportunities [5][6]. Market Trends - The candy and chocolate sectors are experiencing a compound annual growth rate (CAGR) of over 6.5% since 2020, with the snack food industry projected to become a trillion-dollar market by 2024 [7]. - Despite a slight decline in market share, the absolute scale of the candy and chocolate segment continues to grow, with a notable shift towards personalized and socially engaging products favored by younger consumers [7]. Cultural Integration - Collaboration between candy companies and cultural IPs is deepening, with co-branded products achieving a premium of 40%-60%, enhancing the modern expression and dissemination of traditional culture [9]. - The integration of cultural and creative elements into the candy industry is seen as a significant practice in the broader cultural creative industry [5][9]. Strategic Significance - The China International Candy Season serves as a strategic platform for innovation, combining culture, technology, and consumption, and aims to address challenges faced by Beijing's cultural and creative industries [10][11]. - The event is expected to enhance public engagement and increase the influence of the service trade fair by attracting a larger audience through interactive and engaging designs [10][11]. Policy Recommendations - The report suggests that the candy season could serve as a replicable model for industry transformation, advocating for the integration of immersive experiences and the development of specialized IPs to enhance consumer engagement [11].