2025服贸会｜北京、上海入选全球前20名竞争潜力城市，旅游业迈入数智化变革新阶段

Core Insights - The 2025 World Tourism Cooperation and Development Conference highlighted the digital transformation in the tourism industry, focusing on how traditional tourism can adapt to digital trends and enhance high-quality inbound tourism development [1][6] - Beijing and Shanghai were recognized as top competitive cities in the global tourism landscape, ranking 5th and 9th respectively in the "World Tourism Destination Competitiveness Index Report (2025)" [2][4] Group 1: Competitive City Rankings - Beijing and Shanghai were ranked among the top 20 competitive cities globally, with Beijing at 5th and Shanghai at 9th [2] - The criteria for competitive cities include strong tourist attraction, management capabilities, economic resilience, innovation, and quality of life for residents [4] Group 2: Digital Empowerment in Tourism - The conference theme "Smart Tourism, Win-Win Future" emphasized the role of technology in reshaping tourism experiences, with various cities sharing their digital initiatives [6] - Beijing's integration of cultural heritage with modern technology, such as AI-guided tours and augmented reality experiences, was highlighted as a model for global tourism [4] Group 3: Inbound Tourism Trends - The inbound tourism market is evolving, with international visitors showing a preference for immersive experiences and cultural recognition [8] - A significant increase in family and leisure travel among inbound tourists was noted, with 40% being first-time visitors [9] Group 4: Multilingual Services for Inbound Tourists - The demand for multilingual services among inbound tourists is rising, prompting companies like Meituan and Qunar to enhance their offerings using AI technology [11] - Meituan's AI travel assistant and Qunar's English version of their app facilitate easier travel planning for foreign visitors, reflecting a shift towards deeper cultural experiences in less-traveled destinations [11][12]