数字蚂力推出 “AI数字员工团队”：提升中小企业70%客服人效

Core Insights - Ant Group's digital division, Digital Mali, announced a significant product upgrade by launching the first batch of expert-level "AI Digital Employee Teams" aimed at enhancing operational efficiency for SMEs [1][3] - The AI digital customer service team can improve employee efficiency by approximately 70%, reduce operational costs by 35%, and significantly increase business conversion rates, contributing to about 10% growth in GMV for e-commerce clients [3][4] Group 1: Product Features and Benefits - The AI Digital Employee Teams cover five core business areas: customer service, marketing, inspection, sales training, and R&D, integrating AI deeply into enterprise operations to provide quantifiable and certain business growth results [1][3] - The AI digital customer service team offers 24/7 support, turning every customer interaction into a growth opportunity, while the AI marketing team captures and converts business opportunities efficiently [3][5] - The AI sales coach enhances employee sales skills, the AI supervisor achieves 20 times the efficiency in inspections, and the AI development operations team can automate website creation [3][5] Group 2: Industry Challenges and Perspectives - The application of AI in the service industry faces significant "technology-business" gaps, with challenges in performance, cost, and collaboration hindering deeper integration into core business processes [4][5] - Ant Group's leadership emphasizes that deep human-machine integration can create new business and growth models, moving from superficial efficiency gains to profound productivity transformations [5] - Digital Mali's "human-machine fusion" model focuses on delivering not just complex AI functionalities but guaranteed business outcomes, ensuring maximum efficiency while leveraging expert networks for complex issues [5]