广东将举办首届“媒体+”潮汕牛肉火锅文化节

Core Insights - The "Media+" initiative is becoming a new engine for driving industrial upgrades and innovation in the Guangdong beef industry [1][2][3] - The Guangdong (First) Chaoshan Beef Hotpot Cultural Festival is set to take place in mid to late November, aiming to enhance brand value through online tasting events and influencer promotions [1][2] - Guangdong's beef consumption accounts for one-tenth of the national total, making it the largest beef consumer province in China [2][3] Group 1: Industry Development - Guangdong's annual beef consumption reaches one million tons, surpassing countries like the UK and France, and is 1.3 times that of Japan [3] - The festival aims to leverage "Media+" to bridge production and market demands, enhancing the quality of the beef industry [3][4] - The initiative seeks to create a global promotion platform for Chinese beef, establishing an international trading center for the beef industry [3][5] Group 2: Brand and Market Strategy - The festival will utilize the strong brand influence of Chaoshan beef hotpot, which is recognized globally due to the extensive network of Chaoshan merchants [2][6] - The event is expected to enhance the cultural and emotional value of beef products, alongside their material value [4][5] - The industry is encouraged to innovate around health, culture, and social needs, targeting younger and older consumer groups [4][5] Group 3: Collaboration and Standards - The "four sharing" mechanism (market system, production workshops, storage cloud warehouses, and research platforms) is being implemented to facilitate collaboration between production and sales areas [3][5] - The festival will help standardize industry practices and improve quality control, addressing current challenges in the beef industry [6][7] - Media's role in promoting food safety and preservation technologies is emphasized to enhance consumer trust and product quality [5][6]