Core Viewpoint - Starbucks Corporation (NASDAQ:SBUX) is facing significant challenges in its turnaround efforts, with shares down 9.4% year-to-date, despite some positive indicators such as record sales of the Pumpkin Spice Latte and potential buyers for its China business [2][3]. Group 1 - Jim Cramer has expressed concerns that CEO Brian Niccol may have underestimated the extent of the difficulties facing Starbucks when he took over [2][3]. - Cramer acknowledges that there are positive developments at Starbucks, including strong sales figures and interest in selling its China operations, but questions the timing of when to reinvest in the stock [3]. Group 2 - The article suggests that while Starbucks has potential as an investment, there are AI stocks that may offer better returns with lower risk, indicating a competitive investment landscape [4].
Starbucks Corporation (SBUX): Jim Cramer Wonders Whether CEO Might Not Have Realized How Broken Things Were