北京、上海入选全球前20名竞争潜力城市，旅游业迈入数智化变革新阶段

Core Insights - The 2025 World Tourism Cooperation and Development Conference highlighted the digital transformation in the tourism industry, focusing on how traditional tourism can adapt to digital trends and enhance inbound tourism quality [1][4] - Beijing and Shanghai were recognized as top competitive cities in the global tourism landscape, ranking 5th and 9th respectively in the "World Tourism Destination Competitiveness Index Report (2025)" [2][3] Digital Transformation in Tourism - The conference's theme "Smart Tourism, Win-Win Future" emphasized the role of technology in reshaping travel experiences, with various city representatives discussing innovative approaches to enhance tourism through digital means [4] - Beijing's integration of cultural heritage with modern technology, such as AI-guided tours and augmented reality experiences, positions it as a leading example in smart tourism [2][3] Inbound Tourism Trends - The inbound tourism market is evolving, with international visitors increasingly seeking immersive and culturally rich experiences, as well as multi-language services [5][6] - Data from Beijing Capital International Airport indicates a significant rise in family and leisure travel, with 40% of inbound travelers being first-time visitors [5] AI and Multilingual Services - Companies like Meituan and Qunar are leveraging AI technology to enhance travel services for inbound tourists, offering tools for itinerary planning and language support [6] - The demand for deeper travel experiences is growing, with foreign visitors showing increased interest in lesser-known destinations within China, leading to a surge in bookings for cities like Datong and Yiwu [6]