西贝遭“预制菜”质疑 贾国龙称将起诉罗永浩

Core Viewpoint - The controversy surrounding pre-prepared dishes in the restaurant industry has been reignited by entrepreneur Luo Yonghao's criticism of Xibei, a major player in the Northwest cuisine sector, highlighting the ongoing debate about the use of pre-prepared ingredients in restaurants [1][2]. Group 1: Controversy and Response - Luo Yonghao publicly criticized Xibei for serving pre-prepared dishes, calling for legislation to require restaurants to disclose the use of such ingredients [1]. - Xibei's founder, Jia Guolong, denied the allegations and announced plans to sue Luo for damaging the brand's reputation [2]. - Xibei's customer service stated that their signature dishes are freshly prepared daily, countering the claims made by Luo [2]. Group 2: Xibei's Business Strategy and Transformation - Xibei is undergoing a transformation, with Jia Guolong returning as CEO and emphasizing a brand refresh and a focus on family dining experiences [3]. - The company has upgraded its branding and is positioning itself as a "gathering restaurant," aiming to enhance customer engagement through activities like cooking classes and birthday parties [3]. - Xibei has also made significant upgrades to its children's meal offerings, ensuring no artificial additives are included [4]. Group 3: Clarification on Pre-prepared Dishes - Jia Guolong clarified that while some items like steamed buns are prepared in a central kitchen, they do not fall under the strict definition of pre-prepared dishes as per national standards [4]. - The company has previously launched a high-end product line called "Jia Guolong Kung Fu Cuisine," which utilizes pre-prepared elements for home consumption [4].