Core Insights - Guangdong has become a fertile ground for the performing arts market, with policies aimed at high-quality cultural industry development being implemented to activate market potential and investment enthusiasm [1][2] Policy Initiatives - In May, Guangdong released a comprehensive "policy package" with 87 measures covering six key areas, including film, performing arts, and e-sports, to stimulate the cultural industry [1] - A total of 17 specific measures were introduced to enhance market cultivation, industry layout, and service support, leading to a 44% year-on-year increase in approved commercial performances [2] Market Performance - From January to August, Guangdong approved 187,000 commercial performances, generating over 21 billion yuan in box office revenue, accounting for 27.4% of the national total [4] - Major cities like Guangzhou and Shenzhen contributed over 80% of this revenue, with ticket sales and audience numbers experiencing double-digit growth [2][4] Innovations and New Models - Various regions are seizing policy opportunities to explore new "performing arts+" models, such as immersive performances and integrating e-sports with live events [3] - The introduction of innovative projects like the immersive musical "Time-Space Symphony" and the "Metaverse Music Show" in Foshan has significantly boosted local consumption [3] Talent Development and Education - Companies like Emperor Entertainment Group are focusing on dual-driven strategies of performance and training, aiming to cultivate local talent through partnerships with educational institutions [5] - The upcoming Greater Bay Area Cultural and Arts Festival will feature 35 premium projects and 104 performances, showcasing both local and international productions [5] Future Outlook - Guangdong aims to leverage its large population and cultural consumption demand to create new performing arts tourism consumption scenarios, while also enhancing the business environment and policy service efficiency [6] - The province plans to integrate digital performance technologies and smart ticketing platforms to further develop the performing arts industry [6]
拓展演艺新业态 广东近4月审批通过营业性演出17.9万场
2 1 Shi Ji Jing Ji Bao Dao·2025-09-11 15:11