Planet Fitness: Equity Story Has Gotten Better

Group 1 - The article emphasizes a strong buy recommendation for Planet Fitness (NYSE: PLNT) based on strong demand fundamentals, improving franchisee economics, and international expansion potential [1] - The investment approach focuses on companies with steady long-term growth, no cyclicality, and a robust balance sheet, rather than merely low multiple stocks [1] - The author acknowledges the risks of overpaying for successful companies but believes that in certain situations, the potential for growth outweighs immediate price concerns [1]