Core Viewpoint - Investors in Planet Fitness, Inc. should closely monitor the stock due to significant movements in the options market, particularly the high implied volatility of the Feb. 20, 2026 $80 Call option [1] Group 1: Implied Volatility - Implied volatility indicates the market's expectations for future price movements, with high levels suggesting anticipation of significant changes, potentially due to upcoming events [2] - High implied volatility in options can signal that traders expect a major price movement in either direction, which may lead to a rally or sell-off [2] Group 2: Analyst Sentiment - Planet Fitness currently holds a Zacks Rank 3 (Hold) in the Leisure and Recreation Services industry, which is in the bottom 26% of the Zacks Industry Rank [3] - Over the past 60 days, four analysts have raised their earnings estimates for the current quarter, resulting in an increase of the Zacks Consensus Estimate from 77 cents to 78 cents per share [3] Group 3: Trading Strategies - The high implied volatility surrounding Planet Fitness could indicate a developing trading opportunity, as options traders often seek to sell premium on such options to capture decay [4] - Seasoned traders typically hope that the underlying stock does not move as much as initially expected by expiration, allowing them to profit from the premium collected [4]

Industry Overview - The outdoor industry encompasses recreation, wellness, and lifestyle experiences focused on nature and activities away from home, including outdoor gear, apparel, recreational vehicles, and related services [2] - The industry is experiencing steady demand driven by shifting consumer values towards health, sustainability, and experience-driven living, appealing to various age groups and regions [3] Company Highlights Deckers Outdoor Corp. (DECK) - Deckers Outdoor is experiencing strong momentum, particularly from its HOKA and UGG brands, with HOKA expected to grow in the low-teens percentage range and UGG in the low-to-mid single digits, each projected to exceed $2.5 billion in annual sales [7] - The company anticipates year-over-year increases of 13.1% for HOKA and 4.7% for UGG in fiscal 2026, supported by international expansion and operational efficiency [8] - DECK has an expected revenue growth rate of 7.7% and earnings growth rate of 1.3% for the current year [8] Planet Fitness Inc. (PLNT) - Planet Fitness is benefiting from solid franchise growth, with 35 new club openings in Q3 2025, bringing the total to 2,795 locations [11] - The company focuses on digital transformation to enhance member engagement and operational efficiency, with an expected revenue growth rate of 11.1% and earnings growth rate of 17.1% for the current year [12] Pool Corp. (POOL) - Pool Corp. is likely to benefit from steady maintenance demand and healthy remodeling activity, bolstered by its market-leading position and enhanced digital capabilities through the POOL360 platform [13][14] - The company has an expected revenue growth rate of 3.4% and earnings growth rate of 6.6% for the current year [15] YETI Holdings Inc. (YETI) - YETI designs and markets products for outdoor activities, targeting various categories such as hunting, fishing, and camping [16] - The company has an expected revenue growth rate of 4.7% and earnings growth rate of 14.1% for the current year [17]

Core Insights - The Zacks Leisure and Recreation Services industry is experiencing growth due to optimized business processes, partnerships, and digital initiatives, with strong demand for concerts and cruise bookings supporting this trend [1] Industry Overview - The industry includes various recreation providers such as cruise operators, theme parks, and entertainment venues, thriving on economic growth that boosts consumer demand [2] Trends Influencing the Industry - The cruise sector is seeing strong demand and booking volumes, particularly in North America and Europe, with solid pricing and onboard spending contributing positively [3] - Theme parks are benefiting from increased visitation and consumer spending, enhanced by technology integration like augmented and virtual reality [4] - Digital tools are improving customer engagement and operational efficiency, with data analytics aiding in staffing and scheduling [5] - Leisure operators are increasing revenue through premium options and memberships, enhancing customer relationships while maintaining profitability [6] Industry Performance - The Zacks Leisure and Recreation Services industry ranks 104, placing it in the top 43% of 244 Zacks industries, indicating positive near-term prospects [7][8] - The industry has outperformed the broader sector with an 8.7% growth over the past year compared to the sector's 4.2% [11] Valuation Metrics - The industry trades at a forward 12-month P/S ratio of 2.38X, lower than the S&P 500's 5.67X, indicating potential value [14] Notable Companies - **Trip.com Group (TCOM)**: Benefits from strong global travel demand and is enhancing customer engagement through AI integration. Shares have declined 4.6% in the past year, with earnings estimates for 2026 increasing to $4.24 [16][17] - **Travel + Leisure (TNL)**: Experiences strong execution and demand, with a 41.3% share price increase over the past year. Expected sales and earnings growth of 4.1% and 16.8% respectively in fiscal 2026 [20][21] - **Planet Fitness (PLNT)**: Benefits from franchise growth and digital transformation efforts, with a 5% decline in shares over the past year. Projected sales and earnings growth of 11.1% and 17.1% respectively in 2026 [24][25]

Core Insights - Planet Fitness, Inc. (PLNT) reported key year-end operational metrics, leading to a 5.9% decline in stock price during the trading session following the announcement [1] Group 1: Growth Indicators - The company is benefiting from global fitness trends and has seen record participation in the High School Summer Pass Program, indicating strong engagement with younger consumers [2] - As of December 31, 2025, Planet Fitness expanded its membership base to approximately 20.8 million, with system-wide same-club sales increasing by 6.7% [3] - In 2025, the company opened 181 new clubs, bringing the total club count to 2,896 by year-end [8] Group 2: Market Position and Performance - Planet Fitness is well-positioned to capitalize on rising fitness demand in 2026, focusing on enhancing member experience and accelerating new club development [4] - Over the past three months, PLNT shares gained 7.5%, outperforming the Zacks Leisure and Recreation Services industry's 6% rise, supported by operating efficiencies and franchise expansion [5]

Group 1 - The article does not provide any relevant content regarding the company or industry [1]

Financial Data and Key Metrics Changes - The company reported a net member growth of 20.8 million members by the end of 2025, with a total of 181 new unit openings, primarily domestic franchises [3][9] - The company achieved a same-store sales growth of 6.7% for the year [9][10] - The rejoin rate for members who lapse is consistently around mid-30%, indicating strong member retention [5] Business Line Data and Key Metrics Changes - The company has optimized its club formats, with approximately 80% of its estate on some version of an optimized format by the end of 2025, focusing on a balanced mix of strength and cardio equipment [5][6] - The marketing campaign "We Are All Strong on This Planet" launched in Q1 2025 has resonated well with consumers, contributing to member growth [4] Market Data and Key Metrics Changes - The company noted a slight easing in real estate availability, with vacancies improving to 4.3%-4.4%, although still not expecting a significant increase in new openings [18][20] - The company is proactively partnering with franchisees and landlords to secure prime locations as retail closures increase [20] Company Strategy and Development Direction - The company aims for 6%-7% unit growth over the planning horizon, with expectations of accelerating unit openings in 2026 compared to 2025 [21][23] - The company is focusing on international expansion, particularly in Spain, where the brand has shown strong resonance and high Net Promoter Scores [30][31] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the fitness industry's growth, citing a cultural shift towards fitness awareness among consumers, particularly among Gen Z [42][43] - The company is positioned to leverage its brand and marketing strategies to continue attracting new members and enhancing member experience [42][43] Other Important Information - The company is committed to maintaining a capital-light model, with 90% of its operations being franchise-based [39] - The company has initiated a process to refranchise its operations in Spain to recycle capital and grow the market with franchise partners [32] Q&A Session Summary Question: How did the year-end metrics perform against internal expectations? - Management expressed satisfaction with the year-end metrics, including the strong net member growth and unit openings, which exceeded expectations [9][10] Question: What is the outlook for January member growth? - Management refrained from discussing January specifics but emphasized confidence in the brand's momentum and marketing effectiveness [11] Question: How does the company plan to handle price increases for the Black Card? - Management indicated confidence in the Black Card price increase due to strong consumer demand and the value offered, while also testing enhancements to amenities [13][17] Question: What is the sentiment among franchisees regarding growth? - Management reported strong franchisee sentiment, evidenced by the significant number of new club openings and ongoing investments in equipment [22][23] Question: What are the expectations for international market expansion? - Management highlighted the successful ramp-up of the first club in Spain and the intention to enter new international markets with strong franchise partners [30][32]

Financial Data and Key Metrics Changes - The company reported a net member growth of 20.8 million members by the end of 2025, with a total of 181 new unit openings, primarily domestic franchises [3][9] - The company achieved a comparable store sales growth of 6.7% for the year [9][10] - The company experienced a mid-30% rejoin rate among lapsed members, indicating strong member retention [5] Business Line Data and Key Metrics Changes - The company focused on optimizing its gym formats, with approximately 80% of its locations adopting an optimized format by the end of 2025, balancing strength and cardio equipment [5][6] - The marketing campaign "We Are All Strong on This Planet" was launched in Q1 2025 and continued to resonate well with consumers throughout the year [4] Market Data and Key Metrics Changes - The company noted a slight easing in real estate availability, with vacancies increasing to 4.3%-4.4%, but still not expecting a significant increase in new openings [19][20] - The company is proactively partnering with franchisees and landlords to secure prime locations as retail closures increase [21] Company Strategy and Development Direction - The company aims for 6%-7% unit growth over the planning horizon, with expectations of accelerating unit openings in 2026 compared to 2025 [22][24] - The company is exploring international markets, with successful entries in Spain and plans to refranchise operations there to enhance growth [31][33] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the fitness industry's growth, citing a cultural shift towards fitness awareness among consumers [43][44] - The company is well-positioned to capitalize on the increasing fitness awareness, particularly among Gen Z consumers [44] Other Important Information - The company is committed to maintaining a capital-light model, with 90% of its operations being franchise-based [40] - The company has initiated a $350 million accelerated share repurchase program, alongside previous buybacks totaling $150 million [42] Q&A Session Summary Question: How did the year-end metrics perform against internal expectations? - Management expressed satisfaction with the year-end metrics, including the net member growth and unit openings, which exceeded expectations [9][10] Question: What is the outlook for January and member growth? - Management refrained from discussing January specifics but highlighted confidence in brand messaging and marketing strategies [11][12] Question: How will the price increase for the black card be received in a price-sensitive environment? - Management noted strong consumer trends and increased penetration of the black card, indicating confidence in the price increase [16][18] Question: What are the trends in real estate supply and rent growth? - Management indicated a slight increase in vacancies and moderated rent growth, but emphasized proactive strategies to secure locations [19][20] Question: What is the sentiment among franchisees regarding future growth? - Management reported strong franchisee sentiment, evidenced by the significant number of new club openings and ongoing investments in equipment [23][24] Question: What are the considerations for modeling 2026? - Management highlighted factors such as revenue shifts, equipment segment headwinds, and impacts on net income and EPS due to refinancing [35][38] Question: How does the company approach capital allocation? - Management outlined a three-pillar approach to capital allocation: investing in growth, returning value to shareholders, and maintaining a leveraged profile [39][40]

Financial Data and Key Metrics Changes - The company reported a net member growth of 20.8 million members by the end of 2025, with 181 new unit openings, primarily domestic franchises [3][10] - The company achieved a same-store sales growth of 6.7% for the year [9] - The Classic Card price increase from $10 to $15 has been successful, contributing to overall revenue growth [13][18] Business Line Data and Key Metrics Changes - The company optimized its club formats, with about 80% of its estate on some version of an optimized format by the end of 2025, enhancing the balance of strength and cardio equipment [5][6] - The rejoin rate for members who lapse is consistently around mid-30%, indicating strong member retention [5] Market Data and Key Metrics Changes - The company noted a slight easing in real estate availability, with vacancies improving to 4.3%-4.4%, although it does not expect a significant increase in new openings [19][21] - The company is well-positioned to capitalize on retail space becoming available due to closures in other sectors, enhancing its growth potential [21] Company Strategy and Development Direction - The company aims for 6%-7% unit growth over the planning horizon, with expectations of accelerating unit openings in 2026 [22][25] - The company is focusing on international expansion, particularly in Spain, where it plans to refranchise operations to enhance growth [33][34] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the fitness industry's growth, citing increased consumer awareness and participation in fitness activities [45][46] - The company is leveraging its brand awareness and marketing strategies to attract younger demographics, particularly Gen Z [46] Other Important Information - The company is committed to maintaining a capital-light model, with 90% of its operations being franchise-based [41] - The company has initiated a $350 million accelerated share repurchase program, reflecting its commitment to returning value to shareholders [44] Q&A Session Summary Question: How did the year-end metrics perform against internal expectations? - Management expressed satisfaction with the year-end metrics, including the strong net member growth and unit openings [8][10] Question: What is the outlook for January member growth? - Management refrained from discussing January specifics but emphasized confidence in their marketing strategies and brand messaging [11] Question: How does the company plan to handle price increases for the Black Card? - Management believes the Black Card price increase to $29.99 will be well-received due to strong consumer demand and the value offered [13][18] Question: What is the sentiment among franchisees regarding growth? - Franchisee sentiment is strong, as indicated by the significant growth in domestic franchise openings and ongoing investments in equipment [23][25] Question: What are the expectations for international market expansion? - The company plans to continue its international expansion thoughtfully, focusing on strong market presence and potential franchise partnerships [33][36]

Core Insights - The ICR conference will take place from January 12 to 14 in Orlando, Florida, and is considered one of the most important annual events for the retail industry due to the release of significant holiday sales data and performance guidance from over 250 public and private growth companies [1] - Historically, the U.S. retail sector tends to outperform the market during the ICR conference [1] - Key topics at the conference will include shareholder activism, mergers and acquisitions, the impact of artificial intelligence on consumers and the retail industry, sports-related investment themes, and IPO preparations [1] Company Highlights - Five Below is a value retailer targeting teenagers and young adults [2] - On Running is a premium sports brand focused on technology, design, and influence [2] - Planet Fitness operates as a franchisor and operator of fitness centers in the U.S. [2] - Abercrombie & Fitch is involved in the retail of clothing, personal care products, and accessories [2] - SharkNinja is a product design and technology company with categories including cleaning, cooking, food preparation, home environment, and beauty products [2] - Notable companies such as Walmart, Nike, and Lululemon will also participate in the ICR conference for important presentations and discussions [2] Market Expectations - Analysts are particularly focused on five companies: Five Below, On Running, Planet Fitness, Abercrombie & Fitch, and SharkNinja, which are expected to see stock price increases if they release positive signals regarding their fourth-quarter performance at the conference [1]

Core Viewpoint - Planet Fitness (PLNT) has been upgraded to a Zacks Rank 2 (Buy), indicating a positive shift in earnings estimates which is a significant factor influencing stock prices [1][2]. Earnings Estimates and Stock Price Movement - The Zacks rating system is based on changes in earnings estimates, which are strongly correlated with near-term stock price movements [3][5]. - Institutional investors utilize earnings estimates to determine the fair value of stocks, leading to buying or selling actions that affect stock prices [3]. Company Performance and Outlook - The upgrade for Planet Fitness reflects an improvement in the company's underlying business, suggesting that investor sentiment may drive the stock price higher [4]. - For the fiscal year ending December 2025, Planet Fitness is expected to earn $3.00 per share, with a 3% increase in the Zacks Consensus Estimate over the past three months [7]. Zacks Rating System - The Zacks Rank system classifies stocks into five groups based on earnings estimates, with a strong historical performance, particularly for Zacks Rank 1 stocks which have averaged a +25% annual return since 1988 [6]. - The upgrade of Planet Fitness to a Zacks Rank 2 places it in the top 20% of Zacks-covered stocks, indicating a strong potential for market-beating returns in the near term [9].