沃尔玛加码布局社区店，深圳第4家即将亮相

Core Insights - Walmart China is opening its fourth community store in Shenzhen on September 13, marking a significant step in its omnichannel strategy focused on "small, refined, and close" retail formats [1][3] - The community store concept aims to provide high-quality, cost-effective products within a 10-minute walking radius, catering to urban high-density communities [5][6] Group 1: Strategic Developments - Walmart's community stores are entering a phase of scale deployment in Shenzhen, indicating a refined and deepened strategic approach to omnichannel convenience [3][6] - The company is focusing on urban families and single-person households, establishing three strategic directions: high-quality fresh and food products, selected fast-moving consumer goods, and stable pricing with omnichannel convenience [3][5] Group 2: Product Offering and Customer Experience - The community store model features approximately 500 square meters of space and offers around 2,000 selected products, including bakery, fresh food, ready-to-eat meals, snacks, and daily necessities [5][6] - Walmart's private label "Wojixian" is highlighted for its high quality and value, adhering to principles of clean ingredients, collaboration with leading brands, and efficiency in cost-effectiveness [5][6] Group 3: Omnichannel Integration - The community stores complement Walmart's larger stores and e-commerce platforms, allowing for a more precise fulfillment of diverse customer needs across different times and scenarios [6][7] - The integration of community stores enhances Walmart's service radius, especially in areas not covered by larger stores, providing customers with access to quality products and a convenient shopping experience [7]