流拍两次后再上货架，上海这栋“网红版”百年老洋房为何降价半个多亿仍无人接手？

Core Viewpoint - A century-old mansion in Shanghai, known as a "net celebrity" location, has failed to attract bids after two rounds of auctions, leading to a price reduction of 53.34 million yuan. The property will be auctioned for the third time on September 25, with a starting price of 82.99 million yuan, down from 96.66 million yuan in the second auction [2][6]. Group 1: Property Details - The mansion is part of the "Liulin Bieye" historical building complex, built in 1924, and is a protected cultural heritage site in Shanghai. It has been a residence for several notable figures and has gained popularity as a filming location for TV dramas [3][5]. - The property features a total area of 346.66 square meters and a land area of 848.75 square meters, with a luxurious interior and a large garden. It currently has a rental agreement until 2029, generating a monthly rent of 67,500 yuan [5][6]. Group 2: Market Dynamics - Despite the historical significance and the limited supply of old mansions in Shanghai, the property has not attracted buyers due to perceived high pricing and ownership costs. The auction results indicate that the price may be considered unreasonable by potential buyers [6][7]. - The overall supply of old mansions in Shanghai is scarce, with only about 200 privately owned and available for sale. Recent high-value transactions in the luxury market highlight the potential for significant returns, yet the current auctioned property remains unsold [5][8]. Group 3: Buyer Behavior and Market Trends - The luxury real estate market is experiencing a shift, with buyers increasingly opting for new high-end properties that offer modern amenities and lower prices compared to older mansions. This trend is contributing to the declining interest in century-old properties [9][10]. - The auction failures of high-value properties reflect broader economic conditions and buyer financial constraints, indicating a challenging environment for luxury real estate transactions [8][10].