IBM’s “Let’s Create Smarter Business” Campaign Highlights AI, Hybrid Cloud Solutions

Group 1 - IBM is recognized as one of the best IT stocks to invest in according to hedge funds, launching a new brand campaign titled "Let's create smarter business" to emphasize its focus on AI, hybrid cloud, and quantum technologies for enhancing business productivity and agility [1][3] - The multi-platform campaign, developed by IBM's Brand Marketing team and Ogilvy, aims to address the challenges faced by business leaders in implementing real-world AI solutions beyond experimental pilots, featuring new broadcast advertisements filmed by Adam Heshemi with a voiceover by Lewis Hamilton [2] - IBM has recently redesigned the Scuderia Ferrari mobile app using AI and data technologies to improve the digital fan experience, showcasing its integrated solutions and services across various segments including Software, Consulting, Infrastructure, and Financing [3]