顶流文创破圈、非遗IP新生，服贸会掀起“新国潮”消费浪潮

Core Insights - The 2025 China International Service Trade Fair features a popular cultural and tourism service section, showcasing a variety of cultural and creative products that bridge ancient and modern cultures, enhancing cultural consumption [1][19] Group 1: Product Launches and Innovations - A series of significant cultural products debuted at the fair, including the "观礼包" and a special acid plum drink from "Beijing Gifts," which became focal points of attention [3] - The Beijing Zoo introduced an AI interactive plush toy modeled after the giant panda, appealing to families with its engaging features [5] - The fair facilitated easy access to previously popular cultural products, with a dedicated sales area and outdoor market, showcasing items like AR fridge magnets and palace roof beast series [7] Group 2: Cultural Integration and Experience - The theme of "Cultural + Innovation" emerged prominently, demonstrating how traditional culture can be creatively transformed through cross-industry collaboration [8] - The combination of "Cultural + Intangible Heritage" was highlighted, with products integrating traditional crafts and modern technology, such as 3D-printed figurines [10] - The fair emphasized a shift in cultural consumption from merely purchasing products to enjoying immersive experiences [13] Group 3: New Cultural IPs and Market Trends - New cultural IPs like "河喜" and "水运儿" were launched, designed to engage younger audiences with the history of the Grand Canal through appealing merchandise [17] - The fair showcased a variety of cultural markets that combined culture with technology and sports, expanding consumer engagement [19] - The event illustrated that cultural products serve as mediums for cultural dialogue, reflecting both historical significance and contemporary trends [19]