Zeta Global: The Real Upside Isn't In The Earnings

Core Insights - Zeta Global is positioned as a marketing software company that adapts to current market realities, including data privacy constraints and rising customer acquisition costs [1] Company Overview - Zeta Global is not merely a mid-level marketing software company but one that has developed its platform in response to contemporary challenges in the marketing landscape [1] Investment Perspective - The analysis emphasizes a disciplined, fundamentals-first approach to investing, focusing on identifying mispriced quality companies and resilient business models [1]