MediaCo's EstrellaTV Continues Strong Momentum in Final Weeks of Broadcast Season
Core Viewpoint - EstrellaTV, owned by MediaCo Holding Inc., is experiencing strong ratings and competitive gains as the broadcast season approaches its end, outperforming UniMás in key audience demographics [1] Group 1 - EstrellaTV has outperformed UniMás in 52 separate hours of weekday prime time (Monday–Friday, 7–11pm) [1] - This performance marks a significant increase from only nine hours in the same period last year [1]