MediaCo Audio Delivers Strong February Ratings Growth Across Key Markets MediaCo Audio Delivers Strong February Ratings Growth Across Key Markets Share NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today announced a strong February performance across its audio portfolio, with audience growth in key dayparts and demos driving momentum in New York, Southern California, Dallas-Fort Worth, and Houston. New York led by HOT 97 and WBLS, with HOT 97 rising to #4 in mornings and #3 in afternoons, a ...

Core Insights - TBL Team Boxing League has announced a broadcast partnership with EstrellaTV, expanding its reach to Spanish-language audiences across the U.S. for the first time [1][2][4] Group 1: Partnership Details - The collaboration will allow EstrellaTV to broadcast all TBL fights throughout the upcoming season via its linear network, App, and FAST channel streaming platforms, significantly enhancing national accessibility [1][3] - EstrellaTV is recognized for its strong distribution and connection with Hispanic audiences, reaching nearly 50 million households and devices [3][6] Group 2: Strategic Importance - This partnership is seen as a pivotal step for TBL in making team-based professional boxing more accessible and inclusive, aiming to grow its fanbase across diverse communities [4] - The addition of TBL to EstrellaTV's sports portfolio reflects a commitment to live programming that resonates with viewers, enhancing opportunities for advertisers [4][5] Group 3: Company Background - TBL operates with a unique event structure featuring 12 teams competing in major U.S. markets, combining rising talent with seasoned veterans in a tournament format [5] - MediaCo Holding Inc., the parent company of EstrellaTV, serves multicultural audiences nationwide and reaches over 20 million people monthly across various platforms [6]

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA), today announced the ongoing strategic work of Senior Advisor Alina Falcón with the company's news leadership team as MediaCo continues to strengthen and expand its Spanish-language news operations across television, audio, digital, and streaming platforms. Falcón is one of the most respected leaders in Hispanic media, previously serving as President of News at Univision and Executive Vice President of News at NBCUniversal Telemundo. ...

Built to extend Sigma Audio Networks' national terrestrial footprint into the digital ecosystem, InterWave enables brands to activate campaigns across both broadcast radio and digital audio platforms through a single, unified network. Sigma Audio Networks, Powered by MediaCo, Launches InterWave Digital Audio Network Reaching 210 Million Monthly Unique Users Mar 16, 2026 11:00 AM Eastern Daylight Time Sigma Audio Networks, Powered by MediaCo, Launches InterWave Digital Audio Network Reaching 210 Million Mont ...

NEW YORK--(BUSINESS WIRE)--Sigma Audio Networks, powered by MediaCo (Nasdaq: MDIA), today announced the launch of Alpha Woman, a new bilingual (English + Spanish) audio network created to celebrate, empower, and connect with the modern multicultural woman. Built around the tagline "Where Her Voice Leads,†Alpha Woman delivers a powerful mix of contemporary music, lifestyle programming, cultural conversation, and inspirational voices that reflect the ambition, creativity, and influence of today'. ...

Core Insights - MediaCo's EstrellaTV has achieved its strongest ratings performance in nearly five years, marking it as the fastest-growing broadcast network this season across both English and Spanish-language television [1] Performance Metrics - EstrellaTV has experienced a 51% growth in prime viewership among the 18-49 demographic from Monday to Sunday season-to-date [1] - The network recorded a prime viewership of 40.9k in February for the 18-49 demographic, the highest since May 2022 [1] - Year-over-year growth in February was reported at 65%, with 11 consecutive months of year-over-year gains [1]

Core Insights - Sigma Audio Networks has appointed Jason Corelli as Senior Vice President of Integrated Audio Sales to enhance its national sales leadership amid increasing demand for multicultural audio solutions [1] - Corelli brings extensive experience from senior leadership roles in major audio organizations, focusing on revenue growth and agency partnerships [1] - The appointment reflects Sigma's strategy to attract top talent as advertisers shift their focus towards multicultural audiences and measurable audio solutions [1] Company Developments - Sigma Audio Networks aims to modernize multicultural audio buying by consolidating heritage stations and digital extensions into a unified national marketplace [1] - The company is experiencing momentum in expanding its leadership and partnerships to meet the growing demand from advertisers [1] - Corelli's expertise is expected to accelerate Sigma's expansion and strengthen its relationships within the agency and brand community [1] Market Trends - There is a notable shift in the audio marketplace as brands prioritize growth audiences and seek new operating models for advertising [1] - Multicultural audiences are recognized as a significant growth segment in America, yet their purchasing has been fragmented [1] - Sigma Audio Networks is addressing this challenge by offering a culturally authentic and measurable model for advertisers [1]

Core Insights - MediaCo Holding Inc. announced that WQHT-FM (HOT 97) has achieved a ranking of 3 among Adults 25–54 and Adults 18–49 in AM Drive (Mon–Fri 6a–10a) according to the January 2026 Nielsen PPM ratings [1] Audience Metrics - For Adults 25–54, WQHT-FM ranked 3 in the market with an Average Quarter Hour (AQH) Persons increase of +18.5% year-over-year, rising from 16,800 in January 2025 to 19,900 in January 2026 [1] - For Adults 18–49, WQHT-FM also ranked 3 in the market, with AQH Persons increasing by +30.7% year-over-year, from 15,000 in January 2025 to 19,600 in January 2026 [1]

[www.estrellatv.us/combate] regularly for fight cards, broadcast times, and streaming access as new events are announced throughout the season.Additional information about COMBATE GLOBAL and its athletes can be found on [www.CombateGlobal.com] as well as on [YouTube], [Facebook], [Instagram] and [TikTok].About MediaCo MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estre ...

Core Insights - MediaCo Holding Inc. announced that its flagship Spanish-language network, EstrellaTV, achieved a record annual Year-over-Year (YoY) growth of +14% in the P18-49 prime time demographic for 2025, marking the largest growth in the network's history [1] - This growth represents the first annual increase for any Spanish-language TV broadcast network in the last four years, highlighting EstrellaTV's strong performance amidst broader industry audience erosion [1] Company Performance - EstrellaTV's 14% surge in viewership stands in stark contrast to its primary competitors, indicating a significant competitive advantage in the Spanish-language broadcasting market [1]