NEW YORK--(BUSINESS WIRE)--EstrellaTV, a division of MediaCo Holding Inc. (Nasdaq: MDIA), opened 2026 with decisive momentum, closing January with its fourth consecutive month of year-over-year prime time growth among Adults 18–49 and solidifying its position as the fastest-growing Spanish-language television network. So far this season, EstrellaTV has posted a +46% increase in prime time, the largest percentage gain among all major Spanish-language broadcasters. Over the same period, Telemundo. ...

Core Insights - MediaCo Holding Inc. has reported strong year-end audience growth across its radio portfolio, highlighting its position as one of the fastest-growing audio companies in the U.S. [1] - The growth is attributed to increased listening and expanded reach, particularly among the Adults 25–54 demographic [1] - Notable performance was observed during weekday Prime listening hours, indicating sustained strength in audience engagement [1] Audience Growth - The company experienced significant year-over-year performance improvements in key markets [1] - The focus on the Adults 25–54 demographic reflects a strategic alignment with advertisers targeting this age group [1] Market Position - MediaCo's growth reinforces its competitive position within the audio industry, showcasing its ability to attract and retain listeners [1] - The results underscore the effectiveness of the company's strategies in enhancing audience reach and engagement [1]

Core Insights - MediaCo Holding Inc. experienced a significant stock surge of 13.24% to $0.77 in after-hours trading following two corporate announcements, with a regular session close at $0.68, reflecting a 7.09% increase [1] Group 1: New Initiatives - MediaCo has launched Sigma Audio Networks LLC, a multicultural audio network that consolidates its brands, including WBLS-FM, HOT97, Estrella Network, Que Buena Los Angeles, and the Don Cheto Radio Network, providing advertisers access to diverse audiences through a unified national audio buy [2] Group 2: Performance Metrics - EstrellaTV reported a 14% year-over-year growth in the Adults 18-49 demographic during prime time in 2025, marking its first annual prime-time growth since 2018 [3] - Fourth-quarter 2025 viewership for EstrellaTV increased by 57% compared to the same period in 2024, representing the largest quarterly year-over-year gain in the network's history [3] Group 3: Market Position - MediaCo has a market capitalization of $55.22 million, with stock trading within a 52-week range of $0.57 to $1.60 [4] - Over the past 12 months, MediaCo's stock has declined by 37.04%, indicating ongoing challenges and a bearish trend [5] - The stock's Relative Strength Index (RSI) is at 50.17, and it is currently trading at 10.7% of its 52-week range, suggesting weak investor sentiment [5]

Core Insights - MediaCo Holding Inc. announced that EstrellaTV achieved historic audience growth in 2025, marking a significant turning point for the network [1] - The network experienced a +14% year-over-year increase in the Adults 18–49 demographic during prime time, representing its first annual growth in this segment since 2018 [1] Audience Performance - EstrellaTV's performance in 2025 was the strongest in over a decade among Adults 18–49 during prime time [1] - The growth was based on Panel Only Data across 16 years of January–December tracking [1]

Core Viewpoint - MediaCo Holding Inc. has announced a strategic content collaboration between EstrellaTV and EVTV Digital Network, enhancing EstrellaTV's capacity to provide live news coverage of events in Venezuela [1] Group 1: Partnership Details - The collaboration allows EstrellaTV to access EVTV Digital Network's full roster of reporters and correspondents [1] - This partnership will enable EstrellaTV to broadcast live reports and breaking news updates [1] Group 2: Impact on News Coverage - The strategic alliance significantly expands EstrellaTV's ability to deliver timely and in-depth news coverage [1]

Core Viewpoint - MediaCo Holding Inc. is launching HOT 97 News, a daily live national TV show that merges journalism, hip-hop, conversation, and culture, set to debut in January 2026 [1] Company Summary - HOT 97 is expanding its brand from radio into the news sector for the first time, aiming to redefine news delivery across America [1]

Core Viewpoint - MediaCo Holding Inc. has expanded the Don Cheto Network by launching KZOM-FM 96.5 in Phoenix, Arizona, enhancing its presence in a rapidly growing Latino market [1] Group 1: Company Expansion - The new station, KZOM-FM 96.5, officially launched Don Cheto programming on December 15th [1] - The partnership with Orozco Broadcasting strengthens Don Cheto's brand in the Spanish-language entertainment sector [1] Group 2: Market Context - Phoenix is identified as one of the fastest-growing Latino markets in the United States, indicating significant potential for audience growth [1]

Core Viewpoint - MediaCo Holding Inc. has announced a partnership with Katz Television Group to enhance its media sales capabilities for EstrellaTV stations, focusing on political advertising and preferred sales for Direct Response and Paid advertising [1] Group 1: Partnership Details - Katz Television Group will act as the national media sales representative for MediaCo's EstrellaTV stations [1] - The partnership is exclusive for political advertising and preferred for Direct Response and Paid advertising sales across the EstrellaTV portfolio [1] Group 2: Context and Implications - The agreement comes at a time when EstrellaTV is experiencing growth, indicating potential for increased advertising revenue [1]

Core Insights - MediaCo Holding Inc. reported a significant prime-time performance for EstrellaTV, attributed to the coverage of the Liga MX Finals between Tigres and Toluca [1] - The match achieved EstrellaTV's largest P2+ prime-time audience of 2025, averaging 185.4 thousand viewers [1] - EstrellaTV also recorded its second-highest Thursday performance among the P18-49 and P25-54 demographics [1]

Core Insights - MediaCo Holding Inc. announced a significant ratings milestone for EstrellaTV, achieving the highest year-over-year prime-time growth in the network's history [1] - EstrellaTV experienced a remarkable +92% increase in November P18–49 prime-time delivery, establishing itself as one of the fastest-growing Spanish-language broadcasters in the U.S. [1] - The record-breaking performance was driven by strong momentum across the entire programming lineup and notable gains from key tentpole franchises [1]