SZAP(SZ:000061) Ren Min Ri Bao·2025-09-11 21:59Core Viewpoint - The article highlights the transformation of the floral and plant industry driven by innovative business models and changing consumer preferences, emphasizing the emotional and aesthetic value of plants rather than just their functional attributes [1][3][10]. Group 1: Market Trends - The retail market for flowers in China is projected to reach nearly 220 billion yuan in 2024, with a significant growth in the small ornamental plant segment, particularly foliage plants, which is expected to grow by approximately 12% [3]. - The shift from ceremonial to daily self-indulgent consumption is evident, with non-festival sales increasing, as consumers view plants as emotional regulators and aesthetic elements [3][4]. - E-commerce is becoming a major growth engine, accounting for about 1.2 billion yuan in flower sales, representing 54.5% of the total retail market [5]. Group 2: Consumer Behavior - Modern consumers prioritize high aesthetic appeal and ease of care when purchasing plants, indicating a shift towards emotional value in their buying decisions [2][4]. - The rise of creative agricultural products, such as "bananas with stems" marketed as "bananas to relieve anxiety," showcases how innovative branding can drive sales and consumer interest [4][5]. Group 3: Industry Dynamics - The flower industry is witnessing a generational shift, with new farmers leveraging technology and creativity to reshape horticultural production and marketing [6][7]. - The integration of cultural and experiential elements into the floral business is creating new revenue streams, as seen in the development of tourism and educational experiences around plant cultivation [8][9]. Group 4: Business Models - Successful businesses are focusing on brand building, service enhancement, and customer experience, such as offering guarantees on plant survival and creating engaging content for social media [9]. - The blending of traditional agriculture with cultural and creative industries is exemplified by regions like Jiangsu, where flower cultivation is combined with tourism and experiential services [9].