培育消费新场景 激发消费新活力（人民眼·提振消费）

Core Insights - The article discusses the emergence of new consumer scenarios in various cities, highlighting innovative spaces that integrate shopping and leisure experiences to enhance consumer engagement and satisfaction [3][4][5]. Group 1: New Consumer Scenarios - The concept of "new consumer scenarios" is defined as a systematic integration of new business models, products, and experiences aimed at upgrading consumption quality and meeting the demand for high-quality living [3][4]. - The Chinese government has initiated measures to cultivate new consumer growth points, focusing on traditional consumption areas such as food, clothing, housing, and transportation [3][4]. Group 2: Space Innovation - The "This Has Mountain" project in Changchun is an example of innovative space design, transforming a traditional shopping mall into a micro-vacation center that combines leisure and shopping [7][8]. - Since its opening in 2019, "This Has Mountain" has attracted significant foot traffic, becoming a commercial landmark and was recognized as a national-level night culture and tourism consumption cluster in 2021 [8][9]. Group 3: Diverse Offerings - The article emphasizes the importance of diverse business offerings to enhance consumer experience, with examples of unique shops and cultural activities integrated into shopping spaces [15][16]. - In the "This Has Mountain" project, approximately 60% of visitors come for experiences rather than shopping, indicating a shift in consumer behavior towards experiential consumption [15][16]. Group 4: Service Optimization - The article highlights the need for improved service quality in consumer spaces, with initiatives to enhance food safety and customer interaction in markets [18][19]. - The Daguanzhuang New Agricultural Market in Kunming has implemented measures to ensure food safety and improve customer service, resulting in increased visitor engagement and satisfaction [18][19]. Group 5: Cultural Empowerment - The integration of cultural elements into commercial spaces is seen as a way to enhance consumer engagement, with initiatives like art exhibitions and cultural events attracting visitors [22][23]. - "This Has Mountain" has collaborated with local universities to host art exhibitions, enriching the cultural atmosphere and drawing in more visitors [22][23].