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乡村旅游宜做好特色文章(话说新农村)
Ren Min Ri Bao·2025-09-11 22:21

Core Insights - The appeal of rural tourism lies not only in natural scenery, unique agriculture, and ancient architecture but also in the unique cultural memories it carries [1][2] Group 1: Market Performance - In the first seven months of the year, Yunmeng County received a 103% increase in tourist numbers compared to the same period last year, with total tourism revenue growing by 107% [1] - Nationwide, rural tourism received 707 million visitors in the first quarter, marking an 8.9% year-on-year increase, while revenue from rural tourism grew by 35% in the first half of the year [1] Group 2: Challenges and Opportunities - Despite the booming rural tourism market, there are concerns about the homogenization of experiences, as tourists express that many ancient streets and local products feel similar across different locations [1] - To transition from "thousand villages with one face" to "one village with one charm," it is essential to focus on the excavation of unique cultural resources and enhance the cultural flavor of rural tourism [2][3] Group 3: Innovative Practices - Villages that incorporate traditional practices, such as ancient oil extraction methods or local opera performances, are transforming cultural resources into experiential products, significantly increasing visitor retention rates [3] - The emergence of innovative rural tourism products, such as "Village BA," "Village Super," and "Village Song," showcases the blend of local culture and modern tourism experiences [3]