打造多品牌矩阵 资产运营商破局存量时代

Core Viewpoint - China has transitioned from a growth phase in real estate development to a focus on asset operation, emphasizing the need for high-quality space that enhances "beautiful living" [1] Group 1: Company Strategy and Development - Bee Company has launched a new brand strategy, introducing a multi-brand matrix including BEEPLUS, CITYPLUS, and Hero+, marking a shift from single space operation to comprehensive space service [1] - The company aims to become the most innovative asset operator in China, focusing on breaking boundaries and integrating various business models [2] - Over the past decade, the company has expanded its operations from the Guangdong-Hong Kong-Macao Greater Bay Area to nine trillion GDP cities, establishing a national strategic layout [2] Group 2: Organizational Structure and Business Focus - The company has three independent operational segments: development, operation, and innovation, with a collaborative system across four business capabilities: asset management, property management, enterprise services, and industrial services [2][3] - The development segment focuses on planning, design, and construction in trillion GDP cities, creating high-quality industrial carriers for asset holders [3] - The operation segment is responsible for project opening, operation, leasing, property management, and enterprise services, aiming to activate the value of existing assets and attract quality industrial resources [3] Group 3: Market Positioning and Value Proposition - The company targets the emotional value of space sought by young people and the pursuit of high-quality living, positioning itself to leverage innovative design and refined operations [3] - The strategy aims to shift existing assets from a "cost advantage" to "technology premium," ultimately achieving "aesthetic premium" [3]