白酒企业为何突然“钟爱”明星？

Group 1 - The core viewpoint of the articles highlights the shift in the Chinese liquor market towards younger consumers, with brands actively seeking to engage this demographic through celebrity endorsements and product innovation [2][3][4] - The recent endorsement of Luzhou Laojiao's Erqu Guangping liquor by comedian Xu Zhisheng and the previous endorsement by singer G.E.M. reflect a trend where liquor companies are targeting younger audiences to overcome generational consumption barriers [2][3] - The changing consumption patterns among younger generations, particularly those born after 1985, indicate a preference for personalized, lower-alcohol, and aesthetically pleasing products, as well as a shift towards "light social" drinking scenarios [3][4] Group 2 - The trend of "youngification" in the liquor industry is becoming a crucial strategy for companies, as they aim to break traditional consumption patterns and explore brand rejuvenation [4][5] - Luzhou Laojiao is responding to the demand for lower-alcohol and healthier options by innovating and launching new products, such as the 28-degree Guojiao 1573, to cater to the preferences of younger consumers [5][6] - Major liquor companies are focusing on the light bottle liquor segment, with Luzhou Laojiao's new product launch aimed at consolidating its position in the mainstream market and adapting to the trend of consumption diversification [6]