CFC(SH:600977) 3 6 Ke·2025-09-11 23:44Core Viewpoint - The Chinese film industry has shown resilience during the summer box office season, achieving nearly 120 billion in ticket sales, surpassing last year's figures, but it is still facing significant challenges in audience retention and engagement [3][4][12]. Group 1: Summer Box Office Performance - The summer box office reached approximately 120 billion, marking a recovery compared to the previous year, with notable films like "Nanjing Photo Studio" and "Jurassic World: Rebirth" leading the charts [3][4]. - The average audience age has increased from 27.7 years in 2021 to 32.5 years in 2023, indicating a demographic shift in moviegoers [4][12]. - The total number of moviegoers decreased by nearly 200 million compared to 2022, highlighting a concerning trend in audience engagement [4][12]. Group 2: Audience Dynamics and Market Challenges - The film industry is losing its audience, with the average cinema attendance rate dropping to 6.9% [4][12]. - The cinema experience is increasingly viewed as less appealing compared to alternative entertainment options, such as short videos and gaming [10][12]. - The rise of online ticketing platforms and the rapid expansion of cinema infrastructure have previously driven audience growth, but the lack of new viewers poses a risk to future box office performance [6][9]. Group 3: Emotional Engagement and Content Strategy - Successful films are often those that resonate with widespread social emotions, creating a "social currency" that drives discussions and engagement [19][21]. - The trend of producing films that cater to the "maximum common divisor" of audience emotions may lead to a dilution of artistic value, focusing more on marketability than genuine storytelling [22][26]. - Films like "The Disappeared Her" effectively captured contemporary societal anxieties, demonstrating the potential for films to become significant social topics [19][21]. Group 4: Future Directions for the Film Industry - The industry must shift from a focus on broad emotional appeal to creating niche films that deeply resonate with specific audiences [28]. - A diverse film ecosystem is essential for sustaining audience interest, as relying solely on blockbuster hits can lead to market instability [26][28]. - The success of films that prioritize unique narratives and character development over formulaic approaches suggests a need for innovation in content creation [28].