Core Insights - Chengdu has emerged as a significant hub for new tea beverage brands, with a competitive landscape where brands vie for dominance in the bustling Chunxi Road commercial area [3][5][6] - The city is characterized by a vibrant consumer market, with a high Engel coefficient of 32.8% for food and beverage spending, indicating a strong preference for dining and leisure activities among its residents [6][8] - Chengdu's tea culture and favorable economic conditions have fostered the growth of numerous local brands, which are now expanding nationally and internationally [11][20][24] Consumer Market Dynamics - Chengdu is one of six cities in China with a retail sales total exceeding 1 trillion yuan, alongside major first-tier cities [6] - The city has over 10,000 new-style shops, including more than 6,000 tea beverage stores, reflecting a diverse and growing market [7][8] - The local population's preference for tea-based drinks has led to a significant demand for new tea beverages, further supported by government initiatives to boost consumption [12][14] Brand Development and Competition - Major brands like ChaBaiDao, Shuyi Shaoxian Cao, and Bawang Chaji have established their headquarters in Chengdu, leveraging the city's resources for expansion [5][8][20] - The competitive landscape is marked by the rapid emergence of local brands such as Li Shanshan Tea and Chen Duoduo, which are gaining traction in the market [24][26] - The supply chain advantages in Chengdu, including lower costs and access to quality raw materials, have enabled brands to establish production bases in the city [19][21] Supply Chain and Logistics - Chengdu's geographical location provides a strategic advantage for supply chain management, facilitating lower costs and efficient distribution networks [15][18] - The city is a key player in the tea supply chain, with significant tea production and processing capabilities, supporting the needs of new tea beverage brands [15][17] - Major brands are investing heavily in local supply chain infrastructure, with ChaBaiDao planning to invest 10 billion yuan in a supply chain headquarters [19] Global Expansion and Future Prospects - Chengdu is positioned as a gateway for brands looking to expand internationally, with established logistics networks supporting global distribution [20][21] - Local brands are not only targeting domestic markets but are also exploring opportunities in international markets, with some already entering countries like South Korea and the United States [21][23] - The ongoing development of Chengdu as a "tea capital" is expected to continue, with local brands aiming to establish a global presence while promoting Chinese tea culture [23][26]
成都才是真正的奶茶之都
3 6 Ke·2025-09-12 00:01