Workflow
确认,企微朋友圈折叠,但效果反而更好了
3 6 Ke·2025-09-12 01:31

Core Viewpoint - Recent adjustments to the "Moments" feature in WeChat Work (企微) have been confirmed, focusing on enhancing communication between users and friends rather than marketing information dissemination [1][3]. Group 1: Product Changes - The "Moments" feature has undergone changes to prioritize user-to-user communication, with marketing messages being folded into a summary view [1][3]. - The adjustment has been in place for several months, aiming to streamline the user experience by displaying the most recent post fully while categorizing additional marketing content under "remaining x posts" [3][4]. Group 2: Industry Concerns - Industry professionals express concerns that the folding of posts may hinder brand visibility and user interaction, potentially affecting private domain operations [3]. - There is speculation about the criteria for folding posts, with suggestions that it may relate to the frequency of posts made in a short time frame [3]. Group 3: Observations and Recommendations - Some private domain practitioners have noted an improvement in conversion rates post-adjustment, as users are more likely to engage with content that interests them [4]. - The original intent of the "Moments" feature is to facilitate communication rather than marketing, suggesting a shift towards more personalized and quality content to attract user engagement [4].