Core Insights - The article discusses the emergence of new consumption scenarios in various regions of China, highlighting innovative spaces that integrate leisure, shopping, and cultural experiences to enhance consumer engagement and satisfaction [1][5][21] Group 1: New Consumption Scenarios - The concept of "new consumption scenarios" is defined as a systematic integration of new business formats, models, and products aimed at upgrading consumption quality and meeting the diverse needs of consumers [1][5] - The Chinese government has initiated measures to promote these new consumption scenarios, focusing on traditional consumption areas such as food, clothing, housing, and transportation [1][5] - Examples include "This Has Mountain" in Changchun, which combines indoor leisure with shopping, and transformed traditional markets into vibrant social spaces [1][5][7] Group 2: Space Innovation and Design - "This Has Mountain" was designed to create a unique indoor experience that mimics outdoor mountain climbing, attracting visitors with its innovative layout and design [5][6] - The project has successfully differentiated itself from traditional shopping malls by focusing on creating a micro-vacation and social destination, leading to increased foot traffic and consumer engagement [6][14] - Other examples of space innovation include the renovation of traditional markets in Kunming and the expansion of historical districts in Chongqing, which have incorporated modern amenities and aesthetic improvements [7][8] Group 3: Diverse Business Formats - The article emphasizes the importance of diverse business formats in attracting consumers, with examples of unique dining experiences and cultural activities being integrated into shopping environments [10][12] - "This Has Mountain" has shifted its focus from large chain brands to unique, locally-owned shops that offer distinctive products and experiences, enhancing the overall consumer experience [13][14] - The integration of cultural elements and creative activities has proven effective in increasing consumer dwell time and spending, as seen in various case studies [20][21] Group 4: Enhanced Consumer Experience - The article highlights the growing trend of experiential consumption, where consumers seek engaging and memorable shopping experiences rather than just transactional interactions [15][17] - Market operators are implementing measures to improve service quality and consumer interaction, ensuring a pleasant shopping environment that caters to both tourists and local residents [16][17] - The focus on food safety and customer service has become paramount, with market operators adopting new technologies and management practices to enhance the overall shopping experience [16][17] Group 5: Cultural Integration and Technology - The integration of cultural elements into commercial spaces is seen as a key strategy for enhancing consumer engagement and loyalty, with initiatives such as art exhibitions and cultural events being organized [19][20] - Technological advancements, such as immersive experiences in cultural venues, are being utilized to attract visitors and extend their stay, thereby increasing consumption [18][19] - The collaboration between businesses and educational institutions is fostering innovation and creativity, contributing to the development of unique consumer experiences [20][21]
人民眼·提振消费丨培育消费新场景 激发消费新活力
Ren Min Ri Bao·2025-09-12 02:14