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国信证券:维持布鲁可(00325)“优于大市”评级 上新将进一步丰富星辰版产品矩阵
Guosen SecuritiesGuosen Securities(SZ:002736) 智通财经网·2025-09-12 02:19

Core Viewpoint - Guosen Securities maintains an "outperform" rating for Blucoco (00325), but has lowered the projected net profit for 2025-2027 due to the increased proportion of 9.9 yuan products potentially impacting gross margins and the ramp-up period for new IPs [1] Group 1: Financial Performance - The company has revised its net profit estimates for 2025, 2026, and 2027 to 8.05 billion, 11.38 billion, and 15.06 billion yuan, respectively, down from previous estimates of 10.31 billion, 14.67 billion, and 18.88 billion yuan [1] - The latest half-year performance shows total revenue of 13.38 billion yuan, representing a year-on-year increase of 27.9%, with revenue from 9.9 yuan products reaching 2.16 billion yuan [1] Group 2: Product Development and Market Strategy - The company plans to launch the "Hero Total Mobilization" Star Version 3rd product and the second product under the Sanrio IP "Kuromi" on September 12, which will enhance its product matrix and cater to diverse consumer needs [1] - As of the first half of the year, the company has commercialized 19 IPs, with the top four IPs contributing 83.1% of total revenue in the first half of 2025, compared to 92.3% from the top three IPs in the same period last year, indicating an increase in the contribution from diversified IPs [2]