Shede Spirits (SH:600702) Jin Tou Wang·2025-09-12 02:26Core Viewpoint - The launch of the new high-end liquor products "Shede·Wanmuzhengchun" and "Shede Tan Zhuang Jiu·Shede Wisdom Figures" marks a significant step for Shede Liquor in extending its cultural IP into commercial operations, aiming to enhance its presence in the high-end private sector and implement a "comprehensive towards C" strategy [1][2]. Group 1: Product Launch and Strategy - The new products represent a deep collaboration between Shede Liquor and renowned media figure Lang Yongchun, emphasizing the shared values of "wisdom" and cultural resonance [2]. - The products are positioned not just as beverages but as tangible representations of time and experience, aiming to enhance consumers' appreciation of high-quality aged liquor [2]. - The launch is part of a broader strategy to break into elite consumer circles by leveraging the cultural strength of the "Shede Wisdom Figures" IP and Lang Yongchun's personal brand [2][3]. Group 2: Product Value Proposition - The new products are built on the core value of "rare aged liquor," focusing on four dimensions: ecological rarity, unique craftsmanship, limited collectibility, and cultural premium [3]. - The ecological aspect highlights the production site located in a prime winemaking region with a 98.5% green plant rate [3]. - The craftsmanship involves a 400-year-old technique using "golden yeast," with the base liquor aged in clay jars for natural maturation [3]. - Each product comes with a unique certification number and is crafted by a master of intangible cultural heritage, enhancing its exclusivity [3]. Group 3: Consumer Engagement and Future Plans - The event introduced the concept of "meeting friends over wine, enjoying health," establishing a unique high-end consumer service system [3]. - The company aims to provide a premium experience through a combination of product offerings, exclusive rights, and concierge services [3]. - Future plans include deepening the aged liquor strategy and continuously implementing the "comprehensive towards C" brand strategy to create more valuable products and experiences for consumers [3].