3 6 Ke·2025-09-12 02:39Core Insights - The article discusses the launch of Meituan's first hard discount supermarket "Happy Monkey" in Hangzhou, marking a significant move in the retail sector as major internet companies enter the hard discount space [2][4] - The competition in the hard discount sector is intensifying, with other players like Hema NB and JD's discount supermarket also expanding their presence, indicating a shift from online to offline retail strategies [5][11] Industry Overview - Hard discount retailing is characterized by a focus on cost reduction and efficiency in the supply chain, contrasting with soft discount models that rely on purchasing expired or near-expiry goods [4][12] - The gross margin for hard discount retail typically ranges from 10% to 15%, allowing for competitive pricing while maintaining profitability [6] Competitive Landscape - Major players like Meituan, JD, and Alibaba are strategically positioning themselves in the hard discount market, leveraging their existing resources and supply chains to enhance operational efficiency [11][19] - The competition is not only about pricing but also about providing high-quality products and a better shopping experience, as consumer preferences shift towards value for money [17][21] Consumer Trends - There is a noticeable shift in consumer behavior towards more cost-effective purchasing options, with a projected compound annual growth rate of 5.6% for hard discount formats over the next decade, outpacing traditional supermarkets [16] - The demand for high-quality yet affordable products is driving the development of private label goods, which are crucial for maintaining competitive pricing and enhancing consumer trust [18][19] Strategic Initiatives - Companies are focusing on direct sourcing from manufacturers to reduce costs and improve product pricing, thereby enhancing the overall value proposition for consumers [13][21] - The integration of self-operated products is becoming a key strategy for hard discount retailers, allowing them to offer better prices while ensuring quality through direct partnerships with top suppliers [18][19]