Core Insights - FunPlus has faced challenges with its game "Return of the Dragon Tide," which announced server shutdown before its anniversary, following a significant decline in daily revenue since July [1][3] - Despite this setback, FunPlus has had a successful year with multiple game launches and testing, particularly in the casual SLG segment [4][6] - The new game "Tiles Survive!" has shown promising growth, with a download surge and significant revenue increase, indicating its potential in the market [10][24] Group 1 - "Return of the Dragon Tide" had over 10 million pre-registrations but has seen daily revenue drop to around 1,000 yuan since July [1] - FunPlus has continued to test a large number of new games, focusing on casual SLG, with successful titles like "DC: Dark Legion" generating substantial revenue [4][6] - "Tiles Survive!" has achieved 1.473 million downloads in July, a 369% increase month-over-month, and generated 27 million yuan in revenue, a 251% increase [10][24] Group 2 - "Tiles Survive!" has been in development for over a year and has undergone multiple testing phases, indicating a strong commitment to quality and market readiness [12][13] - The game has reached the top of the iOS free charts in regions like Russia and Taiwan, showcasing its broad appeal [10][32] - FunPlus's strategy includes leveraging its experience in traditional SLG to enhance the quality and gameplay of "Tiles Survive!" [36][52] Group 3 - The game combines elements of simulation, exploration, and SLG, with a focus on user-friendly mechanics to attract casual players [41][48] - FunPlus has been careful in its marketing approach, ensuring that promotional materials align closely with the game's content to retain player interest [52][54] - The overall market for casual SLG is expanding, and FunPlus is positioning itself to capitalize on this trend with ongoing development and testing of new titles [56][60]
FunPlus迎收获大年：2款新游冲入公司月流TOP4，其中首款大推休闲SLG 8月收入环比增长251%
3 6 Ke·2025-09-12 02:51