EPWK(US:EPWK) Sou Hu Cai Jing·2025-09-12 04:15Core Viewpoint - The successful internationalization of Yipin Weike will transform it from a local Chinese company into a truly global platform, enhancing its value and imaginative potential [1][3]. Group 1: Company Overview - Yipin Weike, listed on NASDAQ under the ticker EPWK, is the first Chinese digital creative design trading service platform to go public in the U.S. [1][3]. - The platform has accumulated over 25.66 million registered users and completed over 4.6 million projects, with a GMV exceeding $16.7 billion as of June 30, 2024 [6]. Group 2: Internationalization Strategy - The launch of the international version (intl.epwk.com) has attracted thousands of global users daily, positioning Yipin Weike as a new vehicle for international creative service agencies entering the Chinese market [3][5]. - The internationalization is not merely about launching an English website; it represents a profound strategic upgrade aimed at seeking growth, enhancing brand value, and optimizing the ecosystem [1][3]. - The international market offers a significantly larger growth potential compared to the increasingly stable Chinese creative service market, with higher demand and willingness to pay in regions like Europe and the U.S. [3][5]. Group 3: Market Opportunities - The global acceptance of remote collaboration has surged post-pandemic, making the creative industry particularly suited for remote work, which Yipin Weike is capitalizing on [5]. - There is a growing need for high-quality brand design and localization services as many Chinese brands accelerate their international expansion [5]. Group 4: Competitive Landscape - Yipin Weike faces challenges such as cross-cultural operations, international competition from platforms like Upwork and Fiverr, and compliance risks [6]. - Successfully addressing these challenges will position Yipin Weike as a standard-setter in the industry, creating significant competitive barriers [6].