693.42亿元、577.66亿元！经济新力量活力满格 “数”读体育服务贸易亮眼成绩单

Core Insights - The report released by the General Administration of Sport of China indicates that the total import and export volume of sports services in China reached a record high in 2024, entering a rapid growth phase [1][3] - China's sports service trade exports saw a remarkable increase, with export value hitting a historical peak, rising by 43.5% year-on-year, showcasing the international recognition and competitiveness of Chinese service products [3] Summary by Categories - Overall Trade Performance - In 2024, the total import and export volume of China's major sports services reached 69.342 billion RMB, an increase of 16.455 billion RMB, representing a growth of 31.1% compared to the previous year [4] - Components of Sports Service Trade - Major components of China's sports service trade include professional sports competitions, sports event sponsorship, sports event copyright transactions, internet sports services, and sports tourism. In 2024, sports tourism trade reached 57.766 billion RMB, growing by 31.9% year-on-year [6] - Emerging Trends in Sports Services - The development of sports tourism has become more balanced, with significant growth in categories related to events. For instance, sports event sponsorship accounted for nearly 8% of the total trade in 2024 [8] - Impact of Global Events - The concentration of global sports events in 2024 has significantly boosted the enthusiasm of Chinese tourists for overseas viewing tourism. Additionally, the optimization of transit visa exemption policies has enhanced the convenience for international tourists to attend events in China, increasing the attractiveness of events like the F1 Chinese Grand Prix and the Shanghai Masters [11] - Economic and Cultural Implications - The event economy has spurred the vigorous development of professional sports events, sponsorship, and copyright transactions, playing a crucial role in promoting domestic sports consumption, driving high-quality economic development, and fostering global economic cooperation and cultural exchange [13]