2025服贸会| 设置户外装置、首展博物馆文创 52TOYS亮相服贸会

Core Viewpoint - 52TOYS showcased its innovative toy products and collaborations at the 2025 China International Fair for Trade in Services, emphasizing the integration of cultural elements and interactive experiences to drive consumer engagement [1][3][4] Group 1: Company Initiatives - 52TOYS CEO Chen Wei highlighted the company's strategy of creating a closed loop of "IP empowerment of scenes - scenes stimulating emotions - emotions driving consumption" through various methods such as IP collaborations and themed stores [3] - The company presented multiple self-owned IPs, including cultural IPs like Panda Roll, and collaborated with popular franchises such as "The Wandering Earth 2" and "How to Train Your Dragon" [3][4] Group 2: Product Offerings - The company displayed a wide range of toy products at the fair, including static figures, movable dolls, transforming mechas, and plush toys, catering to diverse consumer preferences [3] - Notably, 52TOYS introduced creative toys in collaboration with the National Museum of China, featuring modern interpretations of cultural relics, such as the "Cultural Relics Walk" series and the "Beast Box" set, aimed at enhancing interest in traditional culture [4]