HAIER SMART HOME(SH:600690) Zhong Guo Zhi Liang Xin Wen Wang·2025-09-12 05:24Core Viewpoint - The traditional quality management system is undergoing a historic reconstruction driven by the wave of artificial intelligence (AI), with companies like Haier integrating AI into their core strategies to enhance quality and efficiency [1][4]. Strategic Leadership - Haier positions 2025 as the "Year of AI Application," emphasizing that AI is not just a technological change but a transformation in thinking, requiring adjustments across strategy, organization, and processes [1][2]. - The core of this strategy is to "create the best user experience," building a comprehensive quality system that encompasses all employees, processes, and workflows [2]. Comprehensive Quality Management - Haier encourages employees to transition from "skill holders" to "ecological value officers," fostering innovation through AI application competitions, resulting in significant efficiency improvements in various processes [2]. - The company extends quality management beyond internal operations to include users, industries, and ecological partners, creating an open and shared quality ecosystem [2][12]. Full Process Quality Control - Haier emphasizes quality requirements at every element and stage, achieving quality control across the entire value chain, including R&D, procurement, manufacturing, logistics, marketing, and service [3][7]. - The company has established a three-dimensional layout of AI technology, achieving over 60% automation in its factories and improving energy efficiency by 30% [6][7]. User Co-Creation - Haier's approach to quality has evolved from merely meeting standards to fulfilling user experiences, exemplified by the success of the Leader lazy three-tub washing machine, which sold over 100,000 units in four months [8][9]. - The company integrates AI technology to create smart appliances that understand user needs, transforming the relationship between users and home appliances [9][10]. Ecological Empowerment - Haier recognizes that AI's value extends beyond internal improvements to drive quality upgrades and collaboration across the entire industry chain [12]. - The company has developed the Kaos Industrial Internet platform, which integrates industrial data and knowledge to support rapid development of intelligent applications, enhancing efficiency and reducing costs for various industries [13][14]. Industry Impact - The Kaos platform has empowered over 160,000 enterprises and has been applied in more than 200 scenarios, demonstrating significant improvements in efficiency and cost reduction across sectors [15]. - In the healthcare sector, Haier's initiatives have led to substantial advancements in patient management and operational efficiency, showcasing the transformative potential of AI across different industries [16].