研报掘金丨华鑫证券：维持古井贡酒“买入”评级，业绩稳健韧性尽显，降速抒压稳扎稳打

Core Viewpoint - The report indicates that Gujing Gongjiu's performance in Q2 2025 shows a slight decrease in gross margin and a mixed performance across different regions and product lines, while the company is actively managing its growth strategy to stabilize its performance [1] Financial Performance - In Q2 2025, the company's gross margin decreased by 0.3 percentage points to 80.24% due to changes in product structure [1] - The sales expense ratio decreased by 2 percentage points to 22.78%, primarily due to a reduction in promotional expenses compared to the previous year [1] - The management expense ratio increased by 1 percentage point to 5.75% [1] - The net profit margin increased by 1 percentage point to 29.33% [1] Revenue Analysis - In H1 2025, the company's liquor revenue increased by 2% to 13.64 billion yuan, with specific brand performances as follows: - Year-round original liquor revenue increased by 2% to 10.96 billion yuan - Gujing Gongjiu revenue decreased by 4% to 1.18 billion yuan - Yellow Crane Tower and other brands increased by 7% to 1.50 billion yuan [1] Regional Performance - Revenue by region in H1 2025 showed the following changes: - North China: decreased by 27% to 0.81 billion yuan - Central China: increased by 4% to 12.30 billion yuan - South China: decreased by 6% to 0.77 billion yuan - International: decreased by 54% to 0.005 billion yuan - The Central China region demonstrated relatively stable performance, with further expansion of distributor networks outside the province [1] Strategic Response - In response to industry challenges, the company is proactively managing its growth by focusing on "driving sales, reducing inventory, expanding channels, and stabilizing prices," resulting in steady performance amidst pressures [1] Investment Rating - The report maintains a "buy" investment rating for the company [1]