Robinhood Aims Social Platform at Reddit’s WallStreetBets

Core Insights - Robinhood Markets Inc. is launching a social media platform called Robinhood Social, allowing retail traders to share their investment positions and celebrate victories without leaving the platform [1][4] - This initiative reflects the company's origins, as the founders initially aimed to create an online community for sharing investment information [2] - The move aims to capitalize on the increased social media activity among retail investors, particularly during the Covid-19 pandemic [3] Company Strategy - Robinhood will invite a select group of customers to join Robinhood Social early next year, with plans to expand access later [4] - Posts on the platform will require users to include a trade of equities, options, or other assets, with real-time updates on shared positions [4][5] - Users will be able to follow the trading activities and performance statistics of others, including public figures whose trades will be disclosed as required by law [6] Market Positioning - The platform aims to provide a unique offering that differentiates it from existing social media platforms like Reddit, which do not have integrated trading functionalities [6]