Group 1 - The article discusses the extreme pursuit of beauty in South Korea, highlighting the significant number of plastic surgery clinics and the societal pressure regarding appearance [3][4][10] - In 2023, Seoul has 1,544 plastic surgery clinics, indicating a booming cosmetic surgery industry [3] - A recent trend in South Korea is a "looks-based" matchmaking system, where applicants must undergo an appearance review, reflecting the societal emphasis on beauty [4][10] Group 2 - 86% of South Koreans believe that appearance is crucial for quality of life, indicating a collective anxiety about looks that has developed over the past two decades [7] - The cosmetic surgery industry is highly industrialized, with 40% of South Koreans having undergone some form of cosmetic procedure [10] - The export value of South Korean cosmetics is projected to reach $9.35 billion in 2024, making South Korea the second-largest cosmetics exporter globally [11] Group 3 - Olive Young, a leading beauty store chain in South Korea, has established a dominant market position with 1,339 stores and significant sales figures [20] - International beauty brands are struggling in the South Korean market, with several exiting due to the stronghold of local brands [21] - The rise of convenience stores offering affordable beauty products is changing the landscape, with prices often below 4,000 KRW (approximately 20.56 RMB) [25][26] Group 4 - The South Korean beauty market is characterized by a high demand for affordable products, with many local brands focusing on price competitiveness [12][25] - The collaboration between convenience stores and local beauty brands is expanding the availability of beauty products, catering to the immediate shopping needs of consumers [28] - The article suggests that while convenience stores may not directly compete with Olive Young, they provide an alternative shopping experience that could benefit local brands [28][29]
从整容狂热到平价内卷，韩国美妆市场变天了？
3 6 Ke·2025-09-12 07:12