茶百道低调上线咖啡 仅在广东、四川部分试点丨咖啡茶饮龙门阵

Group 1 - The core point of the article is that Cha Bai Dao has launched a trial of freshly brewed coffee products in select stores in Guangdong and Sichuan, which has led to a 10% increase in average cup sales at these locations [1][2] - The coffee offerings include 10 products primarily focused on fruit coffee, with prices ranging from 6.9 yuan to 12.9 yuan, and the average daily sales at trial stores are approximately 40-50 cups [1] - This is not the first time Cha Bai Dao has entered the coffee market, as it previously launched a coffee sub-brand "Ka Hui" in 2023, indicating a strategic move to diversify its product offerings [2] Group 2 - The beverage industry is shifting from a "single category" approach to "all-day" competition, with coffee brands penetrating afternoon tea scenes and tea brands capturing morning markets [2] - Data from CBN Data shows that beverage consumption between 2 PM and 5 PM is now second only to morning consumption, highlighting the growing popularity of fruit coffee and tea lattes among office workers [2]