XIAOMI(HK:01810) Qi Lu Wan Bao·2025-09-12 07:22Core Viewpoint - Xiaomi's home appliance business is experiencing rapid growth, but it faces competitive pressure from established industry players, which the company views as a form of recognition [1][4]. Group 1: Business Performance - Xiaomi's home appliance business has achieved a unique position in the industry by being the only brand to experience both volume and price growth in the first half of the year [6]. - The company has successfully implemented a strategy of "volume and price rise" in its air conditioning segment, contrasting with competitors who opted for "price for volume" strategies during a price war [4][6]. Group 2: Strategic Direction - Xiaomi is committed to high-end innovation in its home appliance sector, viewing this as a critical step in its overall strategy to elevate its product offerings across all categories, including smartphones and automobiles [4][5]. - The company plans to expand its home appliance business internationally, with 2025 designated as the "year of overseas expansion," targeting markets in Southeast Asia, Europe, Africa, and Latin America [6].