西贝晒出罗永浩消费账单旗下餐厅还将推出“罗永浩菜单”。
Sou Hu Cai Jing·2025-09-12 07:32

Core Facts - The incident involves the public disclosure of a consumption bill by Xibei's founder, which details a total expenditure of 830 yuan for a group of five, averaging about 166 yuan per person [3][4] - The bill includes 15 dishes, with notable items such as grassland tender roasted lamb chops (119 yuan) and fragrant roasted fish (89 yuan) [3][4] Company Response and Actions - Xibei denies using pre-prepared dishes, asserting that all core cooking processes occur in-store, aligning with national definitions of pre-prepared food [5] - The company plans to sue Luo Yonghao for damaging its reputation with claims of using pre-prepared dishes and has introduced a "Luo Yonghao Menu" featuring dishes he ordered, promising a "money-back guarantee" if customers are unsatisfied [6] Controversy Focus - There is a disagreement over the definition of pre-prepared dishes, with Xibei arguing that their offerings do not fit the national criteria, while consumers generally perceive any non-on-site preparation as pre-prepared [9] - The pricing of Xibei's dishes has sparked debate, with supporters claiming the average price is reasonable for first-tier cities, while critics argue that portion sizes and value for money are lacking [10][11] Industry and Public Opinion Impact - The incident highlights a crisis of consumer trust in the restaurant industry, reflecting a conflict between industrialization and consumer rights, with public sentiment largely supporting Luo Yonghao [13] - Xibei's public relations strategy, including opening kitchens and disclosing financials, has been viewed as both proactive and problematic, intensifying public backlash [14] - The introduction of the "Luo Yonghao Menu" has been criticized as a marketing tactic to divert attention from the pre-prepared food controversy [15] Regulatory Implications - The debate may lead to clearer regulations regarding the labeling of pre-prepared dishes, as current standards are seen as ambiguous, potentially enhancing consumer rights [17]