强势贾国龙，“放大”西贝的舆论漩涡丨消费快评

Core Viewpoint - The controversy surrounding Xibei's use of pre-prepared dishes has intensified, particularly following comments made by entrepreneur Luo Yonghao, which have led to legal threats from Xibei's CEO, Jia Guolong [1][3][4]. Company Summary - Xibei's CEO, Jia Guolong, asserts that the company does not serve any pre-prepared dishes, despite claims to the contrary [4][5]. - Jia Guolong has expressed that Luo Yonghao's statements have significantly impacted Xibei's reputation, prompting the company to consider legal action [3][5]. - The average consumer spending at Xibei is reported to be 85.03 yuan, which is notably higher than competitors such as Zhen Gongfu (26.57 yuan) and Yoshinoya (31.06 yuan), indicating limited consumer tolerance for pre-prepared dishes [5][7]. - Xibei has introduced a "Luo Yonghao Menu" across all locations, allowing customers to order dishes previously selected by Luo, although this has raised questions about consumer privacy [7][8]. Industry Summary - The restaurant industry is facing significant challenges, with Xibei's revenue reportedly in a declining trend as of May 2025 [16]. - Major competitors in the industry, such as Haidilao and Jiamaojiu, have also reported revenue declines, indicating a broader industry trend [16]. - The overall restaurant market is under pressure, with major cities like Beijing and Shanghai experiencing declines in dining revenue [17]. - The current economic environment has made it difficult for brands to withstand negative publicity, as seen in the case of other brands like Zhongxuegao [18]. - The management style of Xibei, centered around its founder, has been highlighted as both a strength and a potential weakness, suggesting a need for more professional governance [19][20].