Core Insights - The 2025 Guangdong International Tourism Industry Expo has introduced an inbound tourism exhibition area to provide global tourists and travel agencies with a one-stop understanding of Guangdong [1] - Guangdong is becoming a significant destination for foreign tourists in China, with inbound tourist numbers and foreign exchange income increasing year-on-year [1] - The Guangdong Provincial Department of Culture and Tourism has issued measures to accelerate high-quality development in inbound tourism, focusing on optimizing visa and customs policies, enhancing product offerings, and improving service quality [1] Inbound Tourism Growth - In the first half of 2025, Guangdong received 39.31 million inbound tourists, generating 98.78 billion yuan in foreign exchange income, with a per capita spending of 2,512.8 yuan, all surpassing the previous year's figures [1] - The measures include 23 initiatives aimed at diversifying tourism options and enhancing visitor experiences [1] Cultural Promotion - Guangdong's cultural tourism promotion has expanded beyond traditional landmarks to include intangible cultural heritage performances, enhancing the appeal of Lingnan culture [2] - The establishment of the Guangdong Cultural Tourism Overseas Promotion Center in Paris aims to increase visibility and attract European tourists through various media and promotional activities [2] Marketing and Product Development - The Guangdong Provincial Department of Culture and Tourism is focusing on marketing strategies that include storytelling and productization of cultural resources to enhance the tourism experience [4] - A new online platform, "Guangdong Cultural Tourism," has been launched to provide international tourists with a seamless service experience [4] New Tourism Experiences - The measures propose exploring new tourism formats, such as international cruise static tours, to enhance visitor engagement [5] - The initiative emphasizes the integration of various cultural elements into tourism products, including sports and arts, to create unique experiences [5] Payment and Service Enhancements - Efforts are being made to improve payment convenience for foreign tourists, with over 5,000 POS machines for foreign cards installed in key tourist locations [6] - The introduction of "immediate refund" services for tax refunds is expected to boost shopping among foreign visitors [6] Infrastructure and Service Improvements - The opening of the first duty-free shop in Guangzhou and Shenzhen aims to enhance the shopping experience for tourists [7] - The measures include establishing tourism consultation centers at international airports to provide comprehensive services for inbound tourists [7]
广东出台23条举措加快入境游高质量发展 推动我省从入境游集散地向目的地转型
Nan Fang Ri Bao Wang Luo Ban·2025-09-12 07:45