15亿砸出“油腻”广告，鱼泡直聘为何难出圈？

Core Viewpoint - The company is heavily investing 1.5 billion in advertising to penetrate the white-collar recruitment market, despite its established presence in the blue-collar job sector [1] Group 1 - The company is utilizing various advertising channels, including subway elevators and community entrances, to promote its brand through founder Zhou Feng's playful imagery [1] - The significant investment of 1.5 billion in promotional expenses raises questions about the effectiveness of this strategy in breaking the "blue-collar recruitment" label [1] - The company's attempt to transition into the white-collar recruitment market indicates a strategic shift aimed at diversifying its target audience [1]