Meet the Impressive Growth Stock That's Up More Than 700% Since IPO and Is Poised to Join the S&P 500

Core Insights - AppLovin is set to be added to the S&P 500 index on September 22, marking a significant milestone in its growth journey [1][14] - The company has experienced a remarkable stock price increase of 1,480% over the past three years, contrasting with Unity's 13% decline during the same period [3][10] - AppLovin's revenue growth has averaged over 27% year over year since the launch of its Axon 2 software in Q2 2023 [7][10] Company Performance - AppLovin generates revenue by ensuring its customers' ad campaign goals are met, rather than through traditional ad impressions or clicks [9] - The company expects to generate over $1.3 billion in revenue in Q3 2023, with its software business alone contributing $500 million [10] - AppLovin is expanding its offerings by introducing a self-serve platform, which is expected to be foundational for its growth in the next decade [11][12] Market Position and Strategy - AppLovin is diversifying its market focus beyond mobile gaming, with e-commerce being a key area of expansion [12][13] - The company's ability to grow rapidly in a stagnant market suggests strong software capabilities and potential for sustained long-term growth [13] - The inclusion in the S&P 500 may expose AppLovin to more investors and lead to short-term stock boosts due to index fund purchases [16] Future Outlook - The significance of AppLovin's inclusion in the S&P 500 may diminish over time, as historical examples show that such additions do not guarantee long-term investment success [17] - Future success for AppLovin will likely depend on its ability to attract more customers and succeed in new verticals beyond mobile gaming [18]