北京时装周启幕，8天将举办150场大秀

Group 1 - The 2026 Spring/Summer Beijing Fashion Week commenced on September 10, 2023, with the theme "潮塑新生—一拾启流光 溢彩京城," running until September 17, featuring over 300 brands and 150 designers, marking the largest scale in its history [1] - The event highlighted international elements by introducing renowned haute couture designer Guo Pei for the opening show and organizing the "FUTURE MODA China-Italy Fashion Night" to explore pathways for Italian brands to enter Beijing [2] - The fashion week emphasized domestic cultural trends by showcasing traditional brands and local ethnic fashion, alongside international brand launches, and hosted a cultural exchange night [2] Group 2 - The fashion week achieved seamless integration from runway to market with the "See Now, Buy Now" model, allowing audiences to purchase showcased items directly through the "Beijing Fashion Week Select" online platform [3] - The "Fashion Enjoyment Festival" was launched concurrently, covering nearly 100 commercial complexes in the Beijing-Tianjin-Hebei region, enhancing regional consumer activity with various promotional activities [3] - The event will also collaborate with other major events like the China Open Tennis and Beijing International Music Festival to create new experiential scenes in fashion [3] Group 3 - An annual awards ceremony will be held on September 26, featuring traditional awards and newly added honors to celebrate the achievements of the Beijing fashion industry over the past decade [4]