SAIC MOTOR(SH:600104) Xin Lang Cai Jing·2025-09-12 08:28Core Points - SAIC Roewe is publicly soliciting clues about malicious public relations and water army activities, offering rewards up to 5 million RMB for valid information [1][2] - The initiative is part of a broader campaign by the Ministry of Industry and Information Technology and other departments to address online chaos in the automotive industry [2][4] Group 1 - The company is seeking evidence of malicious rumors, defamation, and commercial disparagement against its brands, including self-media accounts and marketing agencies involved in spreading false information [1] - Rewards for valid clues will range from 10,000 to 5 million RMB, depending on the importance and impact of the information provided [1] - The company has committed to strict confidentiality measures to protect the safety of whistleblowers [1] Group 2 - The recent initiative aligns with a three-month nationwide campaign to rectify online chaos in the automotive sector, focusing on illegal profit-making, exaggerated and false advertising, and malicious attacks [2] - Key issues targeted include the use of advanced technologies to create new forms of "internet water army" that generate false content and manipulate public sentiment against competitors [4] - Other companies in the industry, such as BYD and Zeekr, have also implemented high-reward strategies to combat online black public relations, with rewards reaching up to 5 million RMB [4]