千禾味业:“千禾0”商标没被无效宣告,千禾0系列产品包装在9月迎来焕新升级

Core Insights - The company is actively expanding its international market presence, with products already sold in Europe, America, and Southeast Asia, aiming to promote "the taste of China" globally [1] - The company currently offers sesame oil products and has no plans for additional edible oil products [1] - The company’s inventory turnover rate is lower than that of peers due to different production processes, with the current turnover efficiency deemed reasonable [1] - The company combines smart equipment, microbial engineering technology, and traditional brewing methods for its soy sauce products, resulting in a fermentation time that is over twice that of typical industry products [1] - The second phase of the company's smart manufacturing project is set to commence production in June 2025, adding an annual capacity of 300,000 tons to meet growing market demand [1] Intellectual Property and Sales Performance - The "Qianhe 0" trademark has not been declared invalid, and the company has registered defensive trademarks to protect its intellectual property [2] - Following negative public sentiment affecting sales in March and April, the company experienced a rapid recovery in sales and revenue in May and June, showing a U-shaped recovery curve [2] - The "Qianhe 0" product line underwent a packaging upgrade in September, coinciding with a new promotional campaign aimed at leading the trend for clean and healthy seasoning products [2]