2025服贸会|从 “量扩” 到 “质升” 会展业数字化转型加速

Core Viewpoint - The fourth International Exhibition Economy Development Forum emphasizes the importance of the exhibition industry as a key bridge in the global economic system, facilitating international trade, technology exchange, and cultural dissemination through digital transformation and innovation [1][3][4]. Group 1: Industry Trends - The global service trade is accelerating towards digitalization, greening, and high-end development, with knowledge-intensive service trade growing rapidly and becoming a significant engine for optimizing service trade structure [3][4]. - The exhibition industry is seen as an "accelerator" and "display instrument" for service trade, while service trade serves as the "content engine" and "value extension" for the exhibition industry, promoting mutual enhancement and deep integration [3][4]. Group 2: Strategic Initiatives - To promote deep integration of exhibition and trade, three areas need to be focused on: strengthening exhibition platform functions, advancing "smart exhibitions," and facilitating the integration of domestic and foreign trade [3]. - Beijing aims to enhance the quality of its exhibition industry by transitioning from "quantitative expansion" to "qualitative leap," aligning with the goals of the 14th Five-Year Plan [4]. Group 3: Company Perspectives - North China Exhibition Group, as the only state-owned enterprise focused on the exhibition industry in Beijing, aims to build a comprehensive exhibition service brand and contribute to the global exhibition industry's collaborative progress [5]. - The company plans to explore the "exhibition + " ecosystem and integrate cultural, tourism, and sports sectors to support the transformation and upgrading of the exhibition industry in Beijing [5]. Group 4: Technological Impact - The application of new technologies, such as artificial intelligence, is crucial for the exhibition industry's digital transformation, enhancing data insights and customer experience, thereby improving core competitiveness [7]. - The digital economy is expected to redefine global value chains, with the exhibition industry facing unprecedented technological changes that present new growth opportunities [6].