Core Viewpoint - The company is focusing on the development of services tailored for the elderly demographic, in response to national policies promoting senior consumption [1] Group 1: Business Strategy - Since 2020, the company has been optimizing its travel agency business by segmenting customer needs and enhancing services for senior members through the "Fanghua Traveler" club [1] - The company has designed and customized products specifically for elderly travelers, creating a dedicated series of offerings under the "Fanghua Traveler" brand [1] Group 2: Service Enhancements - The Wuzhen scenic area offers ticket discounts for seniors and provides additional services such as manual ticket counters and wheelchair rentals to accommodate elderly visitors [1] - The Gubei Water Town has developed a health and wellness system that includes four main areas: hot spring health care, sports wellness, dietary therapy, and cultural experiences, catering to the travel needs of older tourists [1] Group 3: Financial Performance - In the first half of 2025, the company achieved revenue of 4.866 billion yuan, representing a year-on-year increase of 11.84% [1] - The net profit attributable to the parent company was 67 million yuan, showing a year-on-year decline of 7.88% [1]
中青旅:聚焦客群需求细分,建立“芳华旅行家”俱乐部满足老年游客出行需求