我不吃西贝，主要是它不够预制

Core Viewpoint - The article discusses the positioning of Xibei in the food industry, particularly in relation to the concept of pre-prepared meals, and how it caters to a specific demographic of middle-class families with children [12][13][20]. Group 1: Xibei's Market Position - Xibei serves a stable and predictable dining experience, appealing to families looking for safe and non-spicy options in shopping malls [13][15]. - The brand has become synonymous with a certain level of quality and reliability in the context of Northwest cuisine, being the only major chain in that category [15][20]. - The article highlights that Xibei's customer base is not precisely targeted but rather a result of market selection, indicating a unique market position [15][16]. Group 2: Definition of Pre-prepared Meals - According to the new regulations issued in 2024, Xibei does not qualify as a pre-prepared meal provider, as its operations involve initial processing in a central kitchen followed by final cooking in-store [20][21]. - The article argues that the public's perception of pre-prepared meals often conflates any use of central kitchens with being a pre-prepared meal, which is a misunderstanding [31][32]. - The distinction between pre-prepared meals and Xibei's model is crucial, as it affects consumer expectations and regulatory compliance [22][29]. Group 3: Industry Trends and Regulations - The article notes that the new regulations aim to clarify the definition of pre-prepared meals, which may inadvertently benefit chain restaurants like Xibei by removing the stigma associated with pre-prepared food [30][34]. - There is a growing trend towards central kitchens in the restaurant industry, which is seen as essential for scaling operations and ensuring food safety [33][36]. - The article emphasizes that the regulatory environment is evolving to support the development of central kitchens while addressing public safety concerns [34][35]. Group 4: Consumer Behavior and Pricing - The pricing strategy of Xibei is influenced by its location in shopping centers, where high rent costs are a significant factor in menu pricing [39][40]. - The article suggests that consumer dissatisfaction with Xibei's prices stems from a broader issue of rising costs in the restaurant industry, exacerbated by economic conditions [43]. - It highlights the need for consumers to make informed choices regarding pre-prepared meals, balancing convenience with health considerations [45][49].